For bookkeeping and payroll firms
Aestimo adds a pricing estimator to your website in one line of code. Prospects answer a few questions, see a monthly range based on your rates, and send you their details to book a review.
No credit card to start. Works on WordPress, Wix, Squarespace and custom sites.
How it works
Set your fee per pay run, per employee, per extra province or state, bookkeeping tiers by transaction volume, and a charge for each extra bank or card account. Add your minimum monthly fee.
Copy the snippet from your dashboard onto your pricing page. The widget picks up your logo and brand colour, and works on any website builder.
When a prospect asks for their estimate, you get their details, headcount, services and price range by email right away, ready for your discovery call.
Why firms use it
We built Aestimo for our own website first. Prospects wanted a ballpark before booking a call, and we wanted to stop spending discovery calls on companies that were never a fit.
Prospects see a monthly range, not your rate card. Your final price is still set after you review their books.
Your minimum monthly fee shows up front, so companies below it know before they book your time.
Quote in USD or CAD, and price staff in more than one province or state.
Every lead arrives with headcount, pay frequency, transaction volume and accounts, so the first call starts informed.
Pricing
Both plans start with a 14-day free trial. Prices in USD. Cancel any time.
No. They see a monthly range around the estimate. You choose how wide the range is.
If you can paste a line of code into a page, yes. That includes WordPress, Wix, Squarespace, Webflow and hand-built sites.
No. Every estimate carries a clear note that the final price is confirmed after you review the prospect's payroll and books.
Lead details go to you. We don't sell them, share them or contact your prospects.
Set up your rates, paste the code, and see your first estimate in minutes.